About Norbert Barna
I’ve spent the last 16 years designing in high-stakes, regulated environments where clarity, compliance, and trust aren’t “nice to have” but they decide whether a product survives. I work with product and engineering to ship solutions that are safe, built to scale, and actually used in real life.
Domains include robotics, EdTech, fintech, healthcare, SaaS, e-commerce, B2B and B2C products.
The Value Provided
Gain insights through user interviews, surveys, and usability testing. Understand behaviors to inform design.
The Work I Drive
Brand Identity
I craft brand identities that feel credible on day one and scale cleanly into complex, digital products.
AI-Driven Product Design
I design product experiences where AI actually helps users succeed without creating risk or confusion.
Discovery & Problem Solving
I help teams decide what is actually worth building before time, money, and trust are burned.
Complex Regulated Systems
I simplify high-stakes, compliance-heavy workflows so users act with confidence instead of fear.
Scalable Product Delivery
I tighten the design→engineering pipeline so products ship faster and safer without breaking later.
Selected work
AI-Based Prediction Market
Explainable AI recommendations and guided agent setup for a prediction-market MVP.
Full Ecosystem Redesign
A multi-country banking redesign focused on clearer, safer everyday money journeys.
AI Product Development and Design
Explainable, human-reviewable AI workflows for enterprise learning.
Professional
Experience
Vice President
BlackRock
Creative Team Lead
Instructure
Senior Product Designer
Instructure
Product Lead
Raiffeisen Bank International
Staff Designer
Balabit / Balasys / One Identity